From time-to-time I get to speak to Real Estate Agent Offices and Realtor Conferences and talk about Photography for Real Estate. The aim of my presentation is always two fold: Firstly, provide Agents with basic tips to help improve their own photography; Secondly, show them the difference Professional Photography can make to their listings & to their businesses, that is, professional photography helps market an Agent as well as the Listing they are trying to sell.
My tips to Agents cover things like composition, positioning oneself on a ladder or crouching down, adjusting camera settings for the best results, the basics of post-proccessing etc…
This week I came across some advice with a vastly different approach to helping Realtors get better Photographs of their Listings… Teresa Boardman, a Realtor & Photographer from Saint Paul Minnesota offers this advice to Real Estate Agents:
The following items are needed and my instructions should be followed to the letter. You will need: A camera, a towel, a table or sturdy flat surface a hammer, a phone and a room that needs to be photographed.
- Remove camera from case
- Remove battery from camera and put it in your pocket.
- Place towel on flat surface
- Place camera on top of towel
- Fold towel over camera until it is completely covered. (Not the towel the camera)
- Pick up the hammer and hit the camera at least 10 times. When the camera is flat you have hit it enough times.
- Use the phone to call a photogrpaher
- Carefully pick up the towel and keep it folded and toss it in the trash. (this part may take some practice)
- Take the battery to a recycling center.
If these steps are followed I promise that the end result will be better property photos.
I am not sure the Office Brokers or Conference delegates would be satisfied if I offered this advice & handed out my business cards… although demonstrating using the hammer on the camera would be fun for all to see…